December is a wild month, we all know that. It feels as though the whole year has been a slow build-up to the final slog which culminates in Christmas and New Year’s Eve. As if December needed any more momentum, adidas is supercharging the busiest month with a bunch of fire releases.
Three-Stripes fans listen up. If you haven’t already downloaded the CONFIRMED app, now is the time to do so. While we can’t tell you exactly which adidas styles are set to launch, we can tell you that the upcoming month of drops includes some of the most popular adidas models of the moment. With the brand’s kicks populating the resale market more than ever, this could be your best chance to cop a pair from the source with no price premium.
So how does the CONFIRMED app work? Well, we all know how difficult it can be to secure a pair of exclusive kicks nowadays. CONFIRMED aims to provide the fairest and most secure way for members to shop. The in-app release mechanics are constantly being updated to even the playing field, managing demand in a measured and controlled way. Using three different release mechanics — draw, queue, and invite — CONFIRMED offers the best approach for every drop depending on demand, availability, strategy, and distribution.
Each mechanic is customized to offer the best approach for each drop, using a mix of technical elements that allows adidas to assess demand, verify information, and ease traffic load on the app. Most importantly, the mechanics allow adidas to validate each and every user, evaluating their payment info, phone numbers, addresses, location data, and more to try and prevent those gaming the system.
The best way to set yourself up for a win? Easy, be sure to make an account and keep your profile up-to-date with push notifications switched on so that you don’t miss the drop. It’s worth paying attention to the exclusive content, too. You never know what exclusive rewards you might find…
This December’s going to be the craziest yet if adidas has anything to say about it. Be sure to download CONFIRMED to reap the benefits.
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