Brand: adidas

Model: Ultraboost 1.0 DNA

Release Date: May 1

Price: $180 each

Buy: Packer

What We’re Saying: The Ultraboost was without a doubt a game-changing silhouette for adidas. Early on, especially, the performance-minded sneaker was offered in more muted colorways, leaving many longing for louder, vibrant iterations. Now thanks to the "ZX" pack, you can have just that.

adidas is celebrating both the Ultraboost and the iconic ZX range by bringing classic ZX colorways to the Ultraboost 1.0 DNA. With the collection, we find the Ultraboost 1.0 DNA decked out in three of the most recognizable ZX colorways ever.

As Packer — the exclusive retailer for the "ZX" pack — points out, "The 80s and 90s were a neon-soaked celebration of vibrant color, poignantly encapsulated by the original ZX range, which boasts some of the most wildly enticing colorways in sneaker history." These schemes have in turn taken over the Ultraboost, as the silhouette is reimagined through the lens of a different era.

You can look for the Ultraboost 1.0 DNA "ZX" collection to become available through Packer at midnight on May 1. Presale begins April 30 at 10 p.m. EST.

In the meantime, cop our new adidas ZX 8000 collaboration from Highsnobiety Shop below.

ZX 8000 “Qualität”

ZX 8000 “Qualität”


Highsnobiety x adidas

Buy at Highsnobiety

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

What To Read Next

  • Image on Highsnobiety

    Bellerín Is Back, Raf Simons Signs Out, & Julia Fox Saves the Day

  • Image on Highsnobiety

    Packer Serves a Perfect Rendition of Reebok's Club C

  • Image on Highsnobiety

    The Best Gifts Under $200 That Everyone Will Love

  • Image on Highsnobiety

    Diadora Turns Its Tennis Heritage Into a Sneaker Grand Slam

  • Image on Highsnobiety

    These Are Our Favorite Salomon Sneakers to Shop Now

  • Image on Highsnobiety

    Put Down Your Phone This Holiday With Ray-Ban Stories Smart Glasses

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.