NYC's Alife & adidas Team Up for Second Nizza Hi Collab
Brand: Alife x adidas Originals
Model: Nizza Hi “Artist Proof”
Key Features: The upper is predominantly white canvas and sits on a vulcanized midsole and rubber outsole. adidas and Alife branding is present on the tongue tags, with text detailing on the tongue, laces, and toe caps, as well as oversized "Alife®/Shop Art Museum" branding on the side in contrasting black.
Release Date: June 20 (initial release) and June 22 (further releases)
Price: $120 (sneakers) and $42 (shirt)
Buy: Alife, Alife Rivington Club, Nous in Paris, and Alife Japan
Editor’s Notes: After working together on a Nizza Hi in early May, New York brand Alife and adidas Originals have reconnected on the same silhouette. This time, the duo take inspiration from Alife’s origins as a hub for the Lower East Side's creative community. This drop falls under the "Alife®/Shop Art Museum" campaign, which has previously included collaborations with the Brooklyn Museum.
The special detailing on the toe of each sneaker states the year of the collaboration, as well as the edition number (there will be 400 pairs available). The shoe will be available at Alife online and the Alife Rivington Club store this Thursday, June 20, with releases at Nous in Paris and Alife Japan to follow on June 22.
Check out the campaign imagery above and the product imagery below.
For a deeper dive into adidas, watch the video below.
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