Appelsap / Vitali Gelwich

Get ready for Europe's premier showcase for rising rap talent. Amsterdam's Appelsap Festival has unveiled the official campaign for the 2018 edition of the music event, now entering its 18th year. To celebrate the landmark occasion, they have displayed artists of their line-up in reimagined versions of some of the most iconic hip-hop imagery ever, ranging from Eminem to N.W.A to OutKast. Check out some shots in the gallery above (shot by Vitali Gelwich) and view the campaign video (directed by Rogier Smalhout) in full below.

Headliners of this year's Appelsap Festival include Famous Dex, Madlib, Smooky MarGielaa, Kojey Radical, and Wiley. Speaking on their historic 18th year, Appelsap says that "we face a generation who has grown up with our festival. In addition, we see an entire league of young kids, listening to hip-hop and embracing the culture, without necessarily knowing the references or its roots. It seemed like a natural match, to use our anniversary to visually connect the new generation of artists with some of our all-time heroes.”

Appelsap Festival takes place on Saturday, August 11 at Flevopark in Amsterdam. Head over to their website for tickets and more information.

Campaign Appelsap 2018 Director: @dereiger Photographer: @Vitali.gelwich DOP: @tibordingelstad Produced by: @halal.Amsterdam Producer: @jobjadieja EP Berlin: @saranix Styling @Lisa_anne_stuyfzand & @indianaromavoss Hair & Make-up @vlottekind Edit: @brianent Grading: @joppoindegrot Music: @Nielsdenotter Sound Design: Sharkee

We Recommend
  • men's chains
    Here's What Your Chain Says About You
    • Accessories
    • sponsored
  • summer running
    Your Summer Running Kit Never Looked So Good
    • Style
  • loewe patchwork denim sneakers
    We Did Jorts, Now Loewe Says It's Time for Jeakers
    • Sneakers
What To Read Next
  • A model wears a yellow coat and unbuttoned cardigan from Gucci's Spring/Summer 2024 collection
    Sexed-up Office-Wear Is the Vibe For SS24
    • Style
  • Image on Highsnobiety
    Don't Walk, Run in NOCTA's Running Gear
    • Style
  • Travis Kelce, Taylor Swift's rumored boyfriend, wears a black hat and patterned shirt
    Taylor Swift's New BF Is Everything She Ain't (Style-Wise)
    • Style
  • Joopiter nike supreme sbs
    EXCLUSIVE: Super-Rare Supreme Dunks Crash Land at JOOPITER
    • Sneakers
  • a look at the NEEDLES x ASICS sneaker collab
    NEEDLES’ ASICS Are Too Cool for School
    • Sneakers
  • G-SHOCK & League of Legends collaborative watches, including a Jinx-themed timepiece
    League of Legends Finally Got the $1,100 Watch It Deserves
    • Watches
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.