Apple has just released a whimsical ad in which a ragtag team of office underdogs use myriad Apple products to prototype and pitch their invention of a round pizza box.
Characters in the ad use just about every current Apple product available ahead of a crunch meeting where they are to present their sans-corners pizza box to a tough executive. Watch the amusing three-minute clip above.
Of course, the ad is a play on the fact that Apple actually invented and patented the very same rounded pizza box back in 2010. The receptacle lets employees take pizza back to their desks without ending up with a soggy crust. It’s also stackable, so one person can bring back lunch for the whole team.
Unfortunately, the box is only available at Caffè Macs at Apple Park.