Apple AirPods Pro campaign
Apple
2 more
Apple AirPods Pro campaign
Apple
Apple AirPods Pro campaign
Apple

Apple has launched a new campaign coinciding with the release of the AirPods Pro. Reminiscent of original iPod ads, the imagery decorates various cities across the globe.

Apple’s AirPods Pro campaign features dancers moving beyond the confines of traditional spaces. They are seen on walls, billboards, buildings, and at select Apple stores, in cities such as London, Tokyo, Paris, Dubai, and Milan, among others. The dancers first appeared last week in 15 cities, but since the release of the AirPods Pro, the earbuds have been added to their ears.

In addition to the imagery situated on walls, billboards, and buildings, Apple brought the dancers to life via a 30-story video projection above the Fifth Avenue Apple store.

Apple’s all-new AirPods Pro — with noise-cancellation technology, adaptive EQ, adjustable ear tips, and more — are available now for $249.

Not NYC, not LA.