Apple has announced the brand new iPhone Xr at its annual iPhone keynote event, joining alongside the iPhone Xs and iPhone Xs Max for the company's 2018 flagship iPhones.

Design-wise, the iPhone Xr bears similarities to the iPhone Xs and Xs Max with a 6.1-inch all-screen build, slim bezels and the signature notch which incorporates Face ID and gestural navigation, but for a considerably lower price starting at $749 USD, and available in 64 GB, 128 GB and 256 GB models.

In comparison, the starting price point for the iPhone Xs is listed at $999 USD, while the Xs Max is just one hundred dollars more, $1,099 USD, both for the 64 GB model.

The iPhone Xr sports a bigger display compared to the iPhone 8 Plus, and unlike the iPhone Xs and Xs Max's OLED displays, it features a different setup which Apple calls, "Liquid Retina" boasting the most color accuracy in the industry, with wide color support and True Tone for a more natural viewing experience.

In addition, unlike the stainless steel compositions of the Xs and Xs Max, the Xr is made of "7000 series aerospace grade aluminum" with a glass back for wireless charging, while opting for a single 12-megapixel wide-angle rear lens camera, rather than dual lenses. Furthermore, the Xr model lacks 3D Touch, but instead, incorporates a "Haptic Touch," which Apple is marketing, as a long-press is accompanied with haptic feedback.

With these features contributing to the lower price point on the Xr, the Xr does boast the same A12 Bionic chip found on the iPhone Xs and Xs Max, while battery life is noted to be one and a half hours more per day than the iPhone 8 Plus.

The iPhone Xr is also splash and water resistant, with a rating of IP67, and will also come in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT)RED edition, which helps raise awareness and inspire action to fight HIV/AIDS.

You can pre-order the iPhone Xr beginning October 19 and it will ship on October 26. For more info, head over to Apple.

Now, learn more about the new 5.8-inch iPhone Xs and gigantic 6.5-inch iPhone Xs Max.

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