Highsnobiety

Happy Father's Day to all the world's dads, including the Bottega-wearing ones like A$AP Rocky.

A$AP Rocky, a true fashion icon, has been setting trends with his unique style for years. From the very second he and Rihanna announced they would start their family, he was immediately crowned the best-dressed dad — while still remaining the most stylish man alive, of course.

One brand that's played a significant role in Rocky's dad's core mastery is the Italian luxury label Bottega Veneta, guided by Matthieu Blazy's creative direction. ICYMI: Blazy's collections are pretty much all the famously cool musician wears these days (and some occasional PUMA and expensively bedazzled jeans).

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Even dad duties? Of course! It's A$AP Rocky, the Bottega gawd that we're talking about here. For him, Bottega goes with every occasion.

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For Father's Day 2024, Bottega Veneta naturally enlisted the flyest dad of them all for its latest campaign, "Portraits of Fatherhood."

"This is the evolution of Mr. Mayers,” A$AP Rocky said in a press statement. "This is me embodying and embracing fatherhood, parenthood, companionship, and family, while still working on all aspects of my career.”

"When you think about A$AP Rocky, you think about a playboy, pretty boy, bras being thrown on stage. This is about me as one-woman man, as a family man. It is about what completes my life now: being present as a partner and a parent."

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In the heartwarming photo series, A$AP Rocky is captured in intimate moments with his sons Riot and RZA, all dressed in — you guessed it — Bottega Veneta designs. The little ones even wear adorable onesies with embroidered "Best Dad" messages, reiterating A$AP Rocky's role as a stylish and loving father.

All that was missing was the last family member, whose name starts with R, who is fresh off the long-awaited launch of her haircare line. But like Bottega Veneta, she's probably out celebrating Rocky too!

By the way, Rocky is now officially a Bottega Veneta ambassador as of today.

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