Double Tap to Zoom

Brand: Awake NY x ASICS

Model: GEL-NYC

Release Date: February 3, 2023

Price: €160

Buy: ASICS & Awake NY

Editor’s Notes: It’s only January and already ASICS and Awake have thrown their hat into the ring with sneaker of the year — well, two of them to be precise!

The duo — who have connected on a number of occasions — present two takes of the GEL-NYC sneaker, a silhouette paying tribute to New York City that combines elements from ASICS’ GEL-Nimbus 3, GEL-MC Plus V, and GEL-Cumulus 16.

After most recently connecting for takes on the GEL-LYTE III following multiple GEL-Kayanos and a GEL-Preleus back in 2020, Awake founder Angelo Baque now reconnects with the sneaker label for arguably their finest drop to-date.

Both GEL-NYCs arrive with an upper pleasingly-split between mesh, leather, and suede which sits atop ASICS’ epochal GEL sole.

Your Highsnobiety privacy settings have blocked this Instagram post.

Officially presented at Paris Fashion Week, the label’s Awake collaboration arrives simultaneously alongside a GEL-Sonoma 15-50 link-up with Andersson Bell and a colorful Brain Dead partnership.

For ASICS, 2022 was a bit busy on the collaboration front and if the first three weeks of this year are anything to go by, it’ll be much the same this time around too.

We Recommend
  • From Nike to PUMA, Browse This Week’s Best Sneaker Releases
  • From HOKA to Y-3, Browse This Week’s Best Sneaker Releases
  • Awake NY's Jordan Sneaker Is Ready for Landing
  • Wake Up: Awake NY's Got a Jordan Sneaker on the Way
What To Read Next
  • This Summer-Ready adidas Pack Is Full of Literal Basket Cases. The Good Kind
  • Engineered Garments’ Improved Vans Slip-On Is (Almost) the Same (EXCLUSIVE)
  • adidas' Textured Mary Jane Ballet Sneaker Is the Most Artful of Them All
  • For the First Time, BEAMS Made an Ultra-Rare Arc’teryx Jacket for Everyone
  • This On Sneaker Is Exactly What Your Spring Rotation Has Been Crying Out For
  • This Exquisite Leather adidas Ballet Sneaker’s Got Next