BAIT has joined with Reebok for a two-sneaker collaboration set to arrive in conjunction with NBA All-Star Weekend in Los Angeles. The “Ideation Department” pack in turn features the DMX Run 10 and the DMX Fusion.
The DMX Run 10 hones in on the ideation process behind the silhouette, highlighting technical drawings of the DMX sole unit technology by using layers of transparent TPU across the upper. The Isometric Grid pattern that is showcased represents the blank pages before sketching, while the tongue and eyelets have been subject to a modern update. A transparent outsole then draws attention to the bottom of the sneaker, as the insoles welcome original sketches by the silhouette’s designer Bill Marvin.
The DMX Fusion, a contemporary take on the DMX lineage, also utilizes layers of transparent TPU and fuse technology, in addition to static patterned black and reflective 3M knit on the remainder of the upper. Knit and fused eyelets in turn allow for multiple lacing options, as technical drawings take over the insoles here as well.
BAIT’s Reebok “Ideation Department” pack arrives online and at the BAIT x Reebok pop-up shop February 17.
BAIT x Reebok NBA All-Star Pop-Up Shop
1054 S Olive St.
Los Angeles, CA 90015
February 17 – 19
For more, take a look at Reebok and Pyer Moss’ futuristic DMX Fusion.