Highsnobiety
Banana Republic

Back in the '80s, Banana Republic was a quirky adventure outfitter, proffering pith helmets and photographer vests for intrepid explorers. The brand has obviously gone in a much different direction in the years since, but devotees haven't forgotten that legacy of expedition. Ana Andjelic, Banana Republic's new Chief Brand Officer, is one such die-hard, and she's bringing back the past by way of the retailer's inaugural "BR Vintage" line.

Deeply inspired by Banana Republic's timelessly out-of-time catalogues, Andjelic and a team of "purveyors" went through the archives to select 225 unique vintage pieces from the '80s, '90s, and early '00s. Ranging from classic hunting jackets to graphic tees and caps, the BR Vintage selection is indicative of the worldly ethos that inspired Banana Republic's founding.

"Banana Republic was created as an imaginary territory on par with Narnia, Middle Earth, or Wakanda," Andjelic said. "Our archives are this chest of curiosities that takes us to another imaginary world ... a caravan route in a desert, an abandoned campsite, a forgotten forest. We wanted to deliver the modern customer this imaginary world that started it all with a resolutely modern vibe. Some stuff in our vintage store is so camp that it’s cool and other is timeless streetwear."

Inspired by old school travel-wear and Ernest Hemingway's Abercrombie & Fitch wardrobe, Mel and Patricia Ziegler launched two "Banana Republic Travel & Safari Clothing Company" surplus stores in 1978. Their snappy success inspired GAP to acquire and expand it five years later, sparking a widespread '80s explorer fad. Interestingly, Hemingway — who never wore GAP or BR — left such an indelible influence that an old photo of him appeared in a '90s GAP ad long after both companies moved past the safari trend.

The debut of BR Vintage comes at a turning point for GAP. The parent company is moving out of malls in favor of digital distribution, driving customer growth with projects like YEEZY GAP. BR Vintage is one of Banana Republic's first major pushes to lure in new shoppers following a challenging year. "Banana certainly had challenges unique to Covid, between occasion wear and workwear," GAP CEO Sonia Syngal said recently.

150 of BR Vintage pieces are available on Banana Republic's website, and an additional 50 are exclusive to its store in New York's Flatiron district. These items are mostly seasonal (lightweight poplin and linen), and BR has plans for additional cold weather BR Vintage drops later in the year. Considering that many of the one-of-one items are already sold out online, the taste for safari clothes clearly hasn't waned.

We Recommend
  • black luxury bag
    Florals? No, These Are The Best Black Pieces For Your Spring Wardrobe
    • Style
    • sponsored
  • nike flyknit womens sneakers 2024
    Nike's 2024 Flyknit Sneaker Collection Is Textural Heaven
    • Sneakers
  • Mini Mooz Green
    Aminé Delivers Bangers and Bananas
    • Sneakers
  • A model wears a tweed blazer and brown pants from J.Crew's Holiday 2023 collection
    We’re in the Throes of a Great Mall-Brand Renaissance
    • Style
  • A$AP Rocky is seen wearing a black hoodie & PUMA hat holding his son RZA
    A$AP Rocky Has Been Wearing His PUMA Collab in Public For Months
    • Style
  • Image on Highsnobiety
What To Read Next
  • Arcteryx's logo on a store in Shanghai
    Inside the Arc'teryx Museum, Where GORE-TEX Jackets Are Art
    • Style
  • Sarah Andelman's Mise En Page Le Bon Marche pop-up
    Sarah Andelman Made Le Bon Marche Big, Bookish, Beautiful
    • Culture
  • Lacoste's L003 2k24 sneaker in black and white
    Lacoste’s New L003 2K24 Is a Sleeper Hit of a Sneaker 
    • Sneakers
  • Hailey Bieber wears a yellow sweater, indigo jeans, black shoes & Justin Bieber wears a grey hoodie, black scarf, and khakis
    Amidst Breakup Rumors, Hailey & Justin Bieber... Dress Like Opposites
    • Style
  • a model wears a black t-shirt and bag the row's fashion show
    The Row Banned Cell Phones From Its Runway Show. Is That a Good Thing?
    • Style
  • Supreme x The North Face SS24.
    Supreme's Latest TNF Collab Is Quite Literally 50/50
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.