Spotted wearing the Nike Vandal "Terminator" at the weekend, Kanye West's puffer jacket — a seemingly odd choice for the searing LA heat — flew mostly under the radar. Today, we find out he was actually advertising the first ever release from YEEZY Gap.
The Round Jacket will retail for $200 and is currently available for pre-order to US customers only. Those interested can input their details over Gap with the item shipping out sometime in fall.
Other details are thin on the ground at the moment, but the press release does say that floating projections of the Round Jacket can be seen in various cities. It's not the first time West has built hype in this way, having adopted a similar strategy before the release of the Yeezus album back in 2013. You can watch it at:
New York City
New Museum, 7 2nd Avenue, 142 Spring Street, 184 Wythe Avenue
Grammy Museum, Grand Central Market, Vine Street - Walk of Fame, 8340 Sunset Boulevard
1601 N Milwaukee Avenue, 1453 N Milwaukee Avenue, 2053 Division Street, 2113 N Sangamon Street
Stay tuned for more details.