Not to be confused with Baume & Mercier, Swiss-based luxury goods company Richemont Group introduces a new watch brand, dubbed Baume, an entry level offering in Richemont's watch portfolio, with its main selling points consisting of customization options and watches created through sustainable manufacturing processes with recycled and up-cycled materials.

Designed with minimalist ideals, the brand debuts with two collections, the Iconic Series and Custom Timepiece Series. Baume’s Iconic Series watch is its flagship model, boasting automatic movement and crafted in aluminium with a 100 percent recycled PET bracelet, along with a variety of designs, materials, and colors to be offered.

Baume’s Custom Timepiece Series is a fully customizable offering, designed through an online configurator with over 2,000 possible options. Customers will be able to choose case sizes of 35mm or 41mm, components, and movements -- creating thousands of unique designs to suit their particular taste.

Pricing for the Custom Timepiece Series starts at $560 USD, while the Iconic Series retails at $1,100 USD. You can learn more about the timepieces, and purchase your favorite style directly at Baume's website now.

In other watch news, Baume & Mercier and Indian Motorcycle teamed up for exclusive Clifton Club timepieces.

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