The world’s first bee influencer is gaining momentum on Instagram, as @bee_nfluencer has gained 145,000 followers since launching in April in order to raise awareness for threatened bee populations. Named B., the digitally rendered bee who sports hats, enjoys architecture, and knows that ball is life is the product of Fondation de France, a philanthropic network. The goal is to secure brand sponsorships and put give those funds to the Bee Fund, which supports pollinator conservation projects in France.
The first such partnership came with Ricola, the cough drop brand with a foundation that supports research and projects that protect bees. For now, the Bee Fund is focused on getting beekeepers and farmers to work together by planting bee-friendly plants and avoiding interrupting honey production. More projects will be announced in the future.
B.’s posts are often educational, balancing cheeky captions with facts about tees and tips to help them in your everyday life. If you didn’t know, 84 percent of wild and cultivate flowering plants are pollinated by bees, while 75 percent of the world’s agricultural crops are as well.