World Wide Best is Highsnobiety’s definitive roundup of the industry’s most opinion-dividing releases, brought to you live from the internet’s farthest corners. Lock in as we run the rule over the products set to define the next big trend, together with some that probably won’t.

For every great product you find on the internet, there is a spate of manmade abominations following close behind. The world wide web is a pandora’s box of conflicting tastes, with its many facets serving more to send you to the world wide west, rather than putting you on the trail of the world wide best. This is where we come in.

Aiming to bring HD clarity to your browsing habits, and cut through the noise of said product misses, Highsnobiety selectors Anders and Rhianna are here to run the rule over some of the internet’s best new menswear releases, delivered to you in weekly tact. This week we turn our attention to the global release of a previously Japan-only Jordan sneaker, another fire Brain Dead collab and some dreamy Prada outerwear.

Scroll down below to shop a selection of this week’s best new menswear releases.

1. Nike Air Jordan 1 “Tokyo”

Air Jordan 1 Retro High OG CO.JP "Tokyo"

Air Jordan 1 Retro High OG CO.JP "Tokyo"

from $170


(Available at 4 Merchants)
(Available at 4 Merchants)

Yulia: “This new Air Jordan 1is another coveted pair from the ’00s, which was limited to 2001 pairs back in the day. I can’t help but notice that grey colorways of the AJ1 might be in demand now thanks to the recent Dior collab, but at the same time, this colorway has a different vibe to it. The silver finish makes them very ’00s.”

Louis: “Basketball, and Jordan sneakers, are having another global moment right now, and Nike is riding that wave. Not really a fan of the kitsch colorway, but the story behind it and Nike’s Co.JP line is cool.”

2. Brain Dead x Prince T-Shirt

Tennis Contrast Ringer T-Shirt

Tennis Contrast Ringer T-Shirt


Brain Dead x Prince

Buy at Slam Jam

Louis: “Everyone’s favorite do-good brand Brain Dead is back at it with another standout collaboration, this time with tennis brand Prince. The ’80s and ’90s aesthetic is in full operation across a collection that plays to the big moment that tennis style is having right now. Into it.”

Yulia: “Tennis has influenced many brands recently and this Brain Dead x Prince collaboration is further “proof” if you needed it. The capsule really makes me feel nostalgic and aside from this cool T-shirt, there are other fire pieces in there, so make sure to check them out!”

3. Parra 5 Panel Hat

Static 5 Panel Hat

Static 5 Panel Hat


By Parra



Buy at Bodega

Yulia: “The first drop of the new By Parra collection arrived and it’s exactly what we expected it to be – filled with bold signature prints which nevertheless stay fresh and unique each season.”

Louis: “Parra’s surreal art style makes its way to a 5 panel that is perfectly loud for those dialed-down summer outfits. A lightning bolt for your look.”

4. Prada Bomber Jacket

Nylon Bomber Jacket

Nylon Bomber Jacket





Buy at ln-cc

Louis: “One of the few good things about approaching the end of summer is the new outerwear that pops up, and Prada’s yearly output always has my attention. Granted, it hasn’t really changed much in recent seasons, but why the hell should it. There’s a security guard uniform of 2040 vibe to this one.”

Yulia: “It’s kind of sad to think that summer is slowly coming to end, but seeing new fall jackets definitely makes it a little bit more exciting. This Prada bomber jacket comes in impeccable fit and, dare I say it, looks like the jacket of the upcoming season.”

5. Alan Crocetti Sneak Earring

Nashash Tsavorite & Sterling-Silver Snake Ear Cuff


Alan Crocetti

Buy at Matchesfashion

Yulia: “You can always count on Alan Crocetti to inspire with jewelry you didn’t know you needed (e.g. THAT nose plaster). This time we wanted to highlight the snake earring, which looks impossible to wear. That’s exactly what makes it interesting, though.”

Louis: “After his wild nose plaster jewelry, other Alan Crocetti pieces tend to appear a little tame — even this one that allows you to weave a serpent through your ear hole. Still, though, it’s making me consider a piercing.”

6. Medicom x UNDERCOVER Keyring

UBear Key Fob

UBear Key Fob



Buy at Mr. Porter

Yulia: “Hate this saying, but the devil is in the detail and little things like this UNDERCOVER x Medicom keyring is what can take a fit to the next level. This also comes in various colors, so if you’re not into yellow bears, there are plenty of other options to choose from.”

Louis: “At just $20, this limited-release Medicom x UNDERCOVER Rebel Bear keyring is a pretty smart cop for collectors. Now just try your hardest not to take it out of its packaging.”

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

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