The cork footbed is everything to the Birkenstock sandal, and one person who knows this more than most is Tom Lonergan, a.k.a the Birkenstock Doctor. In an interview with The New York Times, the Ohio native describes how his small-time mail order Birkenstock repair service grew tenfold, taking jobs from all over America - hardly surprising, given the rise of the brand's ubiquitous sandal in recent years.

While his website isn’t flashy, Lonergan has thousands of repair jobs coming in every year, with customers leaving him personal notes - like “make sure you take good care of these shoes, this is the second longest relationship I’ve ever had.”

Read the full interview here and check out the all-black iteration of the Birkenstock "Zurich".

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