Highsnobiety
Bodega

Celebrating 15 years, streetwear and sneaker staple Bodega has teamed up with Pleasures for a celebratory capsule collection.

The range features two different hoodies and tees, with one sporting co-branded graphics as well as Bodega's signature "Hidden in Play Sight" slogan alongside the new and powerful "Built to Last." The Bodega-branded garments feature a large bonsai tree emblazoned across the back, taking inspiration from its SS21 outdoor-themed collection, rounding off the shirt with text reading "Conveniently Located" and "Open 15 YRS."

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Additionally, the Pleasures-branded tee arrives with a camping graphic, featuring a couple kissing in a tent, with the slogan "Pleasures in the great outdoors" written at the top. The tee also includes a list of rules, including "Simple Sex Positions," "Bring Wet Wipes," and "Leave No Trace." "With a style reminiscent of streetwear’s golden years of the '80s and '90s, Pleasures’ retro designs are rife with irony, biting wit, and a crass, sardonic sense of humor," said Bodega about working with Pleasures, emphasizing the relationship the two brands have built over the years.

Bodega and Pleasures collaborated for the first time in 2016, and have worked together multiple times since across activations in China, as well as local installations at the label's Los Angeles store. The 15-year anniversary capsule collection will be available on Friday, July 23, in-store at Bodega's Boston and Los Angeles locations, with availability on a first-come-first basis.

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