Riccardo Tisci has revamped Burberry’s graphic identity, updating its classic logo, which has been left untouched for almost two decades, and monogram. Posting on Instagram, the brand’s chief creative officer talked of “new beginnings.” Take a look below.
The monogram, designed by the legendary Peter Saville, interweaves “TB” — the founder, Thomas Burberry’s initials — between a honey and red background.
Burberry also leaked a series of email discussions between Tisci and Saville that delivered insight as to where the inspiration for the new look came from, and how fast the designs were turned around.
As it turns out, Tisci was in the Burberry archives when he came across “a logo from 1908 and a Thomas Burberry monogram.” The finds were then sent over to Saville with a four-week turnaround deadline.
Per Business of Fashion‘s report, the last change to the Burberry logo was in 1999 when the label dropped the “’s” from “Burberry’s.” A new advertising campaign featuring the new logo and monogram is expected to drop later today. More information to follow.
Do you like Burberry’s new vibe? Let us know your thoughts in the comments.
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