burberry ricardo tisci first campaign riccardo tisci

Four months after Riccardo Tisci's SS19 Burberry debut hit London Fashion Week, the designer's first ad campaign for the British fashion house has landed.

Tisci explains that his aim was to create a feeling of diversity and inclusivity within the campaign, keeping the brand's heritage and values at its core while reflecting the UK's multicultural society.

11 models and six photographers were involved in bringing Tisci's designs to life, with names including Nick Knight, Natalia Vodianova, and Joe Plunkett standing before and behind the camera.

On the creative process, Tisci reveals, “I was inspired by how much London – the city that made me dream to become a designer - has evolved. This show is a celebration of the cultures, the traditions and the codes of this historic fashion house and of the eclecticism that makes up the beautifully diverse United Kingdom.”

Burberry's SS19 collection will be available to buy in-star and online from February 2019. Revisit some of the collection's key menswear moments here.

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