Burberry Spring/Summer 2022 Men’s. Paris, France
We have sand dunes, people raving under a bridge at an undisclosed location, an entourage of black SUV’s and a tower of boomboxes. It’s called a Burberry fashion party and you’re not invited.
Well, kind of. Via livestream, the English brand presented its Spring/Summer 2022 collection in what was anything but the Burberry you and I know. Where Riccardo Tisci, Burberry’s Chief Creative Officer, opted for a presentation on home turf in the past the designer decided to leave brand’s safe environment — the last couple of shows were held in the brand’s London flagship store — all together, joining the Paris Fashion Week schedule instead and heading to Millennium Mills in Royal Victoria Docks in East London.
His stellar predominantly London-based creative team remained, including Isamaya Ffrench, Burberry’s Global Beauty Director, and stylist Ib Kamara. English psychedelic electronic music group Shpongle played on the soundtrack.
Maybe it was a departure of sorts more symbolically. Burberry has always been synonymous with Britishness, predominantly white rich Britishness and all the nuances that surrounded the country’s upper class as popularized by Tisci’s predecessor Christopher Bailey. That might have worked for the time but Tisci has proven he has little interest in celebrating that part of British culture. Burberry is simply a global brand, a brand worn by those of all backgrounds, each group with its own symbolic relationship with the brand. So Tisci took his references elsewhere, something more universal. Music.
“I have always been inspired by music and by its ability to transport your mind – how it can connect you with times, places and people beyond boundaries,” he explains. “Music has played a big role in my life, like a running soundtrack and energy throughout my youth. So many of my memories forged through music take me back to an incredible time when I was discovering myself – my voice, my identity, my creativity – sharing my experiences with friends and sometimes even strangers along the way. It was like being on a universal journey, brought together by a collective sense of openness, acceptance and opportunity.”
There you have it, a collection for you, whoever you may be, at last.
Riccardo Tisci on Burberry SS22 Men’s
“I wanted the collection to capture that free spirit of youth and its honest and daring attitude, that sense of experimentation and fluidity. It’s a very raw energy that’s infectious, exciting and full of life. Like an awakening.”
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