All eyes are on Paris as Fashion Week takes over the French capital. Head to our Paris Fashion Week Fall/Winter 2019 hub to find all the latest news from the industry’s best houses, brands, and designers.

Not often does an emerging Paris-based label draw a big crowd for its debut runway show. But when it does — recently, Swedish men’s brand Namachecko and LVMH Prize winner Marine Serre on the women’s side come to mind — the effects are felt.

Sportswear-inspired menswear brand Casablanca had that exact effect. Founder Charaf Tajer — also the co-founder of Pigalle and collaborator of Virgil Abloh — is one to watch. Since founding Casablanca at the end of last year, Tajer has got the fashion flock, and celebrity attendees including Skepta, excited with his highly wearable clothing that takes inspiration from his Moroccan roots.

The designer dedicated his first runway collection to the meeting place of his parents, who fell in love at an atelier in the fashion district of Casablanca. More than the sentimental backstory, the collection, and brand at large, paid homage to the Moroccan city as a whole.

The city’s illustrious colors, its ancient architecture — Tajer studied architecture in university — and its rich cultural heritage were all explored in an impressive sophomore collection.

The many references were manifested throughout the line’s palette of rich silks and warm cashmeres. There was louche suiting in popping colors and palm tree prints, relaxed tailoring in cobalt blue, camel and emerald, and...a dog? All paid homage to Tajer’s affinity for old-world elegance.

American rapper Gunna, decked out in a terracotta-hued overcoat, cork-patterned tracksuit and massive silver chain made a guest appearance on the runway. There was also a chihuahua. Prints of bright orange tangerines and holiday sites transported showgoers from cold Paris to warm, long summer days in exotic countries.

“I want to be known as the new go-to Parisian House,” Tajer said. There is little doubt he will be.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.