Crayola is launching a box of crayons with different skin tones for children to “accurately color themselves into the world,” the company has revealed.
The arts and crafts behemoth has unveiled the new pack, called “Colors of the World,” containing 24 new crayons, representing over 40 skin tones across the world. To ensure the colors’ accuracy, Crayola partnered with Victor Casale, CEO, and co-founder of cosmetics maker MOB Beauty, for this pack.
Crayola announced the new crayons on the occasion of UN World Day for Cultural Diversity for Dialogue and Development. In a press release, the company shared, “With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance. We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
The Colors of the World crayons will arrive in packs of 24 and 32, with the 32-pack also including extra colors for hair and eyes. The crayons are slated to drop in July, you can pre-order them here.