Dead Bootleg
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Dead Bootleg
Dead Bootleg

Brand: Dead Bootleg

Season: FW18

Key Piece: “Save your Face” Suicide Prevention T-Shirt

Editor’s Notes: It’s no mistake that the Grateful Dead merch became a streetwear obsession, and Oregon-based label Dead Bootleg further solidifies the fact by unveiling a special tee to promote suicide awareness.

This past weekend, November 17 marked National Suicide Survivor Day as we remembered those who have committed suicide. The featured T-shirt is defined by a clean white composition with contrasting purple text and the signature Grateful Dead “steal your face” skull graphic, this time highlighting a message for suicide prevention.

100 percent of all proceeds from the sale of the shirts will be donated to the American Foundation for Suicide Prevention. For more information, view the posts below. The tee retails for $10 and can be purchased here.

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By popular demand we are introducing a "premium" version of this shirt. Printed on purple, the official color of suicide awareness and featuring a gradient split pull ink color. These shirts are for the folks who requested to donate more to the cause. 100% OF PROCEEDS GO TO THE AMERICAN FOUNDATION FOR SUICIDE PREVENTION. These shirts are priced at $25. Suicide is the 10th leading cause of death in the US today. On average there are 123 suicides per day. The rate of suicides overshadows even homicide. This is a major problem that requires all of our attention. November 17, 2018 marks National Suicide Survivor Day, where those who are friends and families of those who have committed suicide are remembered. @thunderyells and I have teamed up to bring you this project. Join us today in doing your part in combatting this epidemic. 100% of all proceeds from the sale of these shirts will be donated to the AFSP. Pre-sale will be up for 7 days, with shirts being made available after as well. Please spread the word. 1-800-273-8255 is the National Suicide Prevention Hotline, with trained crisis counselors available 24 hours a day. Available at www.deadbootleg.com Please consider sharing this to increase awareness. Let's see if we can get @johnmayer to share it. #love #suicide #SuicidePrevention #Survivor #suicidesurvivor #depression #afsp #dontdie #notfadeaway #charity #dead #gratefuldead #thegratefuldead #deadandcompany #deadandco #deadheads #deadhead #shirt #tshirt #nationalsuicidesurvivorsday #deadbootleg #thunderyells #youarenotalone

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If you or someone you know is having suicidal thoughts, there are resources to help you. The National Suicide Prevention Lifeline provides 24/7, free, and confidential support for people in distress, prevention and crisis resources for you or your loved ones. You can call directly at 1-800-273-8255. In the UK, you can contact Samaritans at 116-123.

Up next, here’s what we know about Black Friday sales so far.

Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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