Diadora launches its new brand campaign for Fall/Winter 2017 titled "Live your Passion," where a new generation takes on sportswear style. Shot by Los Angeles-based videographer Alex 2Tone and L.A. photographer Curtis Buchanan, the visuals are an ode to passion where the 90s sports vibes of Diadora and its #makeitbright attitude meet and merge through the eyes of today’s youth.

LA-based rapper Tommy Genesis fronts the campaign, joined alongside model and socialite Markel Williams, Naleye Junior, a DJ who lives for his music, Lucas Bin a musician always playing his guitar when he is not skating or surfing, and Leandre Sanders, a renowned skater in the downtown LA scene.

If you like what you see, head over to the brand's online store for more info, as the collection is now available.

Now here’s our 10 favorite pieces to shop from 032c’s merch line.

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