Diesel is expanding its digital footprint by launching the D:VERSE, an NFT collection that translates key pieces from the brand's Fall/Winter 2022 runway show for the metaverse.

Specifically, digital versions of a faux fur jacket, puffer jacket, sneaker, and unspecified accessory from the collection will be available to bid on via Rarible and a dedicated website starting March 12.

The online auction will come with an IRL twist. Post-sale, Diesel's NFT owners will vote on a special-edition colorway for the brand's FW22 sneakers.

Your Highsnobiety privacy settings have blocked this Instagram post.

The IRL perks don't stop there. D:VERSE NFT holders will gain access to a private Discord channel, as well as the D:VERSE-KEY, a token that will open up discounted NFT pre-sales, raffles, metaverse wearables, and "free AirDrops."

Interestingly, the D:VERSE will accept both cryptocurrency and "old money," which presumably includes USD.

Diesel's decision to extend a hand to non-cryptoheads is reminiscent of LimeWire's relaunch as an NFT platform for the masses. To reduce barriers to entry, the revamped software will allow purchases via credit card, bank transfer, and fiat gateways.

Your Highsnobiety privacy settings have blocked this Instagram post.

The D:VERSE isn't Diesel's first digital rodeo. Back in December, the label launched its very first sneaker, the Prototype, as an NFT in partnership with The Fabricant.

And before that, Diesel sent out NFT invitations for its Spring/Summer 2022 show, rendered in collaboration with developer Fanaply.

OTB, Diesel's parent company, is investing in virtual fashion, too. Last year, the Italian group launched Brave Virtual Xperience (BVX), a business unit to help its portfolio of brands develop products for the metaverse.

We Recommend
  • not in london main
    Acne Studios, Stone Island & More: Browse This Season's Latest Drops
    • Style
  • best cardigans
    Knit-Picking: 13 Cardigans For Fall
    • Style
  • workwear jacket
    Workwear Jackets Work All Year Round
    • Style
  • fear of god essentials
    Shop the Latest Fear of God ESSENTIALS Collection Here
    • Style
  • Diesel has revealed its XXXMAS Campaign for Fall/Winter 2023.
    EXCLUSIVE: For Diesel, ‘Tis the Season To Be Kinky
    • Style
  • Image on Highsnobiety
What To Read Next
  • Heaven By Marc Jacobs x ASICS sneaker
    These Dad Shoe Mary Janes Are Maybe the Most Stylish ASICS Ever
    • Sneakers
  • lionel messi adidas samba
    adidas' Samba Sneaker Just Got Messi
    • Sneakers
  • Megan Thee Stallion's Nike Air Max 97 sneaker collab in orange
    Megan Thee Stallion's Nike Sneaker Brings the Fire & Ice (Just Like Her)
    • Sneakers
  • HOKA Elite Terrain System Clifton L Suede
    HOKA’s New Sneaker Isn’t Like Other HOKAs
    • Sneakers
  • Olivia Rodrigo wears a white vintage Versace dress at the 2024 Grammy awards
    Olivia Rodrigo's Sublime Outfits Are Always Older Than Her
    • Style
  • Swatch x OMEGA MoonSwatch Snoopy 2024.
    Swatch & OMEGA's Snoopy-Fied MoonSwatch Is Coming
    • Watches
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.