Diesel has tapped Belgian designer and creative director of Y-Project Glenn Martens, for the second iteration of their collaborative diffusion line, Diesel Red Tag.
The owner of Diesel, Renzo Rossi, tells Highsnobiety he was drawn to Glenn Martens for his “innovation and creativity.” He tell us, “he has this practical-yet-surreal, Margiela-like sense. But then he’s young and modern, and knows how to appeal to a global, educated consumer, while simultaneously being able to experiment.”
Y-Project is notable for its unique take on the UGG boot, which debuted at last season’s Paris Fashion Week. The brand also caught Rihanna’s attention, as she’s been known to frequent the label’s architectural jeans from time to time or even full-body looks for Coachella.
Martens told Highsnobiety that for him, as a kid who grew up “in the Diesel generation,” it was especially exciting to be able to interpret the history of the brand in his own way. He also explains his intentions were always going to be to create something new, and not to replicate something customers will have seen or come to expect from the Italian fashion powerhouse, “This isn’t about making a commercial collection, it’s about showing what Diesel could be, it’s about how I see it.”
Diesel is more or less synonymous with denim, and naturally Martens applied his aesthetic to create a genderless, sizeless denim collection that can be styled out in various different ways. The collection is defined by its unique construction and its deliberate “mistakes,” a riff off “Go with the Flaw,” the zen-like mantra which Diesel has channelled into its recent creative direction.
Kind of like a Rubik’s Cube with infinite possibilities, getting in and out of Glenn Marten’s pieces can be achieved in various ways. The collection is only available in one size, with multiple options for adjustment that allow the wearer to customize the silhouette to fit in different ways.
Diesel’s Red Tab project connects the legacy of the brand to the contemporary necessity for collaboration, exclusivity, and innovation. Will you be copping a pair of these genderless, sizeless pieces? Check out the lookbook in the gallery above to see how they work.
Stay tuned for more info on how to buy when they release later this year.
In other style news, Fendi employed wordplay and ironic graphics for its SS19 show in Milan yesterday.