Key Pieces: The “Compressed Cup Noodle” T-shirt, featuring Doublet’s slogan printed on the front and arriving in a playful cup noodle packaging.
Release Date: Available now
Editor’s Notes: Japanese brand Doublet has been on the rise ever since its recent founding in 2012. Following its heavily distressed and graphic FW18 collection, Doublet’s SS19 collection has now surfaced online, and is the brand’s second output since bringing home the prestigious LVMH Grand Prize last year.
Now available to shop at online retailers such as Antonioli and 017, Doublet’s SS19 collection is full of standout playful pieces ways, ranging from triple-layered socks to oversized Lacoste-inspired polo shirts and neon yellow hoodies. Still, the collection’s standout pieces come in quirky and innovative packaging, our favorite of which is a T-shirt that comes packaged in a typical Japanese instant noodle cup.
As shown in the post above, adding water to the cup unfurls the tee into its natural shape. Arriving in a cropped wide fit, the T-shirt features the “DOUBLET SAY HUNGRY?” slogan boldly printed on its front.
Next-level packaging doesn’t stop here. In fact, Doublet’s new line also includes pants and shirts arriving in 2D-flat packaging — when removing the printed packaging, some of the print will remain on the surface and gradually fade with each wear.
Scroll down to see the rest of our favorite pieces from Doublet’s SS19 collection, and click through to shop some truly original pieces.