The Champagne Papi is known for his over-the-top lifestyle – which includes a 50,000 square foot mansion and a private jet – is trying to offset his larger than normal carbon footprint and achieve a greener life. Per Rolling Stone, the rapper joins other celebrities like Leonardo DiCaprio, Robert Downey Jr., and Orlando Bloom in investing in Aspiration, but Drake’s partnership goes deeper than financial backing.
The partnership will also extend to Drake's private and work life, which will see the firm calculating the carbon footprint of the Certified Lover Boy's travel and other events (i.e. tours) and using that figure to offset the impact as part of its reforestation program.
“It’s exciting to partner with a company that’s found an easy way to offer everyone the ability to reduce their carbon footprint,” Drake said Wednesday. “Aspiration’s innovative approach to combating climate change is really inspiring and I hope together we can help to motivate and create awareness.”
Aspiration offers environmentally-focused financial services, positioning itself as a sustainable alternative to other banks and fintech companies because it doesn’t invest in fossil fuel companies or other non-sustainable endeavors. It also gives its customers the option to track their carbon footprint and put some of their spendings toward tree planting and charitable donations. For example, Aspiration has a credit card with an option to round up every customers’ purchase to the nearest dollar, with the money dedicated to causes such as planting trees.
According to Aspiration, the partnership with Drake is a step towards making the music industry more sustainable. “We want this to be the beginning of a trend,” said co-founder Joe Sandberg. “Part of our intention here is making the music industry sustainable. This is our first leadership move together with, I’d argue, the most influential artist in the world, and I can’t think of a better partner to open this book that we’re going to write. And I think that kind of audacious vision is exactly what Drake is in for.”