Highsnobiety
Double Tap to Zoom

For Spring/Summer 2018, Japanese denim favorite EDWIN has hooked up with French director and illustrator Ugo Bienvenu on a series of future-pop-inspired, graphic novel style T-shirts.

The collaboration consists of five original artworks, all produced exclusively for the release: The Family & The Rainbow, What an Afternoon, Honey!, Weekend Sport, and Being Precise. With the exception of The Family & The Rainbow, all of the artworks are digitally printed onto standard fit crews in white, black, and blue.

1 / 14

In each piece, Bienvenu chose to apply a playful, poppy style to more sophisticated subject matter. Using vivid colors and intriguing characters, the results resemble graphic novel panels. Like graphic novelists, Bienvenu takes a style and medium that stereotypically appeals to children, and uses it to portray thought-provoking concepts.

Ugo Bienvenu studied at the leading design institution École Estienne where he joined the Les Gobelins school of animation before joining California Institute of the Arts and later EnsAD (or, The National School of Decorative Arts) in Paris. During these years, Bienvenu began to favor 2D animation and cultivated an experimental style inspired by 1940s and ‘50s comic books. His focus in recent years has been on short animated films, music videos, graphic novels, and illustration.

Your Highsnobiety privacy settings have blocked this YouTube video.

The collection launches Thursday, April 19. To celebrate the launch, EDWIN and Ugo Bienvenu will host an exhibition of Ugo's latest work alongside an exclusive first look at the graphic tees on April 18. The “HOLIDAYS FOREVER” exhibition will run from the April 19 to May 5, 2018, at the Galerie Treize-Dix, Paris. Check out the video for the project above soundtracked by Antoine Kogut whose first solo project with Versatile Records drops very soon.

We Recommend
  • Denim Tears Stitches the Game Behind the Game (EXCLUSIVE)
  • For Facts’ Sake: ARMEDANGELS and Wikipedia Team Up
  • Palace's Most Exclusive Drop of 2025? Merch for a Japanese Baseball Team
  • The Ralph Lauren Tee, Done the “Right” Way (Again)
  • Standom Personified with Rich Fazo & Caitlyn Martinez
What To Read Next
  • This Is a “Camo” Dad Shoe, Done the New Balance Way
  • adidas' Most High-Tech Sneaker Laces Up for the Future
  • Nike's Proper "Panda" Dunk Gone Fuzzy
  • This Luxurious Swoosh-Free Jordan Sneaker Is an Ice-Cold Beast
  • Bleached & Faded for Fall, Carhartt Sets a New Standard
  • Once a Mere Hairstyle, the Mullet Is Now a Dress Code