Highsnobiety

Laters Goop, there's a new branded vagina essence in town — or there will be soon if Erykah Badu has anything to do with it. Talking to 10 Magazine earlier this week, the artist revealed that she's working on her own vagina incense. The name? Badu’s Pussy, obviously.

“There’s an urban legend that my pussy changes men,” Badu said, explaining the context behind her spicy new business endeavor. “The men that I fall in love with, and fall in love with me, change jobs and lives.” She also refers to her vagina as her “superpower” — a superpower she's happy to share with the masses.

And if you were curious how one even captures the scent of one's genitals, she shared details of that, too. “I took lots of pairs of my panties, cut them up into little pieces, and burned them," Badu explained, reasoning that the waste was minimal seeing as she doesn't wear her underwear anymore anyway. “Even the ash is part of it,” she added.

When asked if the project was a personal one (an odd question given the context) she replied, “Yeah, man! The people deserve it!”

Badu's Pussy will drop via (currently unopened) Badu World Market store on Feb 20. In the meantime, read the full interview here.

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