The Evian by Virgil Abloh x SOMA glass water bottle has finally been revealed at New York Fashion Week.
Evian announced back in December that Virgil Abloh had joined the brand as Creative Advisor for Sustainable Design. The company aims to be a 100% circular brand by 2025.
The limited-edition 17oz. water bottle in collaboration with SOMA is made of glass, with a bamboo lid and a white, protective silicone sleeve with “Evian” branding printed in gray, and “RAINBOW INSIDE” written vertically. The bottle is available with the text in 4 colorways: pink, purple, light blue, and dark blue. A standard SOMA bottle retails for $30, but there’s no word on the price for this limited-edition version yet.
Evian assured customers on Instagram that this is just the first step towards sustainability, so it sounds like more reusable bottles could be on the way.
No exact release date was revealed, but the bottles will be available worldwide on matchesfashion.com soon. Stay tuned for updates.