[UPDATE] March 19, 2019 2:32 p.m. EST MATCHESFASHION.COM has restocked Virgil Abloh’s limited edition SOMA refillable glass water bottles. The bottles feature a shatter-resistant glass design, with an easy grip silicone sleeve and leak-proof natural bamboo cap, branded with Virgil’s mantra for the collection, “One Drop can make a Rainbow.”
Retailing for $58, you can purchase them today through MATCHESFASHION.COM.
Read our original post below.
[UPDATE] February 25, 2019 12:28 p.m. EST Evian and Virgil Abloh officially debut the first designs from their “One Drop Can Make a Rainbow” collection. The stylish, collectible items are designed to offer new sustainable choices to hydration.
As alluded to in the name of the collection, Abloh’s initial Evian products pull inspiration from a rainbow.
“The notion that one drop of water can create a rainbow served as the inspiration and metaphor to drive my first project as Evian’s Creative Advisor for Sustainable Innovation Design,” says Abloh. “As light refracts through that droplet, it reveals its full polychromatic potential. We don’t see just water, we see infinite possibilities and inspiration for anyone. Everyone.”
The range includes a shatter-resistant and refillable SOMA glass water bottle, featuring an easy grip protective silicone sleeve and a leak-proof natural bamboo cap, as well as a collectable limited edition glass bottle. The 75cl bottle adorns perfectly formed water drops in a range of arresting colors.
You can purchase Evian and Virgil Abloh’s SOMA glass water bottle beginning today through matchesfashion.com. The 75cl bottle will then be available at select retail locations.
Read our original post below
The Evian by Virgil Abloh x SOMA glass water bottle has finally been revealed at New York Fashion Week.
Evian announced back in December that Virgil Abloh had joined the brand as Creative Advisor for Sustainable Design. The company aims to be a 100% circular brand by 2025.
The limited-edition 17oz. water bottle in collaboration with SOMA is made of glass, with a bamboo lid and a white, protective silicone sleeve with “Evian” branding printed in gray, and “RAINBOW INSIDE” written vertically. The bottle is available with the text in 4 colorways: pink, purple, light blue, and dark blue. A standard SOMA bottle retails for $30, but there’s no word on the price for this limited-edition version yet.
Evian assured customers on Instagram that this is just the first step towards sustainability, so it sounds like more reusable bottles could be on the way.
No exact release date was revealed, but the bottles will be available worldwide on matchesfashion.com soon. Stay tuned for updates.