FILA Launches Explore Collection Pop-Ups Around the World
Dropping this week is FILA Explore, an all-new collection that combines a spirit of adventure, sports, and style. The limited-edition line includes footwear, clothing, and accessories that are a colorful, fresh take on the outdoor-wear trend.
The collection is actually inspired by the brand's heritage. To hit you with a lil' FILA history, in 1978, Reinhold Messner, a world-famous mountaineer, summited Mount Everest without using supplemental oxygen. This broke records, all while Messner was outfitted in high-tech FILA gear. Drawing from this, the Explore collection is made up of four categories: Canyon, Woods, Mountains, and Elements, each with their own dope FILA logo treatments and colorways.
The collection includes sneakers, sandals, windbreakers, tees, backpacks – everything you need to kick your exploration into high gear. To get up close and personal with the line, FILA is launching Explore pop-up stores globally, beginning on July 26th, that will be super photogenic (i.e. Instagramable). Throughout the three-week duration of the pop-up, FILA will host panel discussions with key influencers and offer additional on-site programming activities.
On July 26th, NYC, Los Angeles, Beijing, Guangzhou, Mumbai, Santorini, and Tokyo all open their doors for guests to experience the Explore pop-up with a variety of local influencers and celebrities slated for attendance. (See below for exact locations.)
The pop-up stores will continue to roll out later this summer in London, Seoul, and in Brazil, so stay tuned for that. And be sure to follow Highsnobiety on Instagram where we'll be on the ground covering each location on IG Live.
Shop the FILA Explore collection at the FILA Explore pop-ups and on FILA.com starting Friday, July 26th. Visit FILAexplore.com for more information.
FILA Explore Pop-Up Stores
July 26th New York, NY: 428 Broadway, New York, NY, 10013 Los Angeles, CA: 721 South Los Angeles St, Los Angeles, CA 90014 Beijing, China: 101 Chaoyang N Road Chaoyang Qu, Beijing Shi, China, 100000 Guangzhou, China: K11, 2F, 6 Zhujiang East Rd, Tianhe Dist, Guangzhou Mumbai, India: Kala Ghoda Fort, Mumbai, Maharashtra 400001, India Santorini, Greece: Fabrica Shopping Center Fira, Santorini, Greece Toyko, Japan: 16 6-19-15, Jingumae Shibuya Ku, Tokyo To, 150-0001, Japan
