Shortly after The Weeknd announced he was cutting ties with H&M, rapper G-Eazy has followed suit. Making a statement in response to the company’s ad which saw a young boy wearing a hoodie featuring the words “Coolest Monkey In The Jungle,” the rapper called it quits ahead of his expected campaign launch date on March 1.

In an Instagram post, the rapper wrote: “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable.”

For the full statement in question, check out the original post below and scroll further down for H&M’s official statement.

Alongside G-Eazy’s announcement, other notable figures, including Questlove and soccer superstar Romelu Lukaku, have responded. This comes after the likes of Diddy and LeBron James spoke out yesterday.

Earlier, H&M issued an official apology regarding the advert. Find it below.

We have got this wrong and we are deeply sorry. Link in bio.

A post shared by H&M (@hm) on

A post shared by H&M (@hm) on

Find out more about the apology here

  • Main & Featured Image: Chestnot / Getty Images
Words by Candice Nembhard
Staff Writer

A Berlin-based gal from Brum.