Gap is celebrating its 50th anniversary this year, and to commemorate the occasion, the American clothing and accessories label has partnered with retrofit and repair company Atelier & Repairs for a limited edition collection. The range of curated and customized vintage Gap is conceptualized by Atelier & Repairs founder, Maurizio Donadi.
Born out of a commitment to sustainability and upcycling, Gap x Atelier & Repairs merges creativity and sustainability, as iconic styles are transformed into one-of-a-kind pieces.
"At Gap, sustainability is important to our brand and to our customers,” says Gap’s Head of Adult Design John Caruso. “We are committed to reducing the environmental impacts of product manufacturing, and today’s announcement marks the latest step in our journey to integrate more product innovation across our portfolio. This partnership with Atelier & Repairs allows us to reinterpret and reimagine our classic styles, lengthening the traditional product life cycle.”
Gap and Atelier & Repairs' collaborative collection consists of nearly 500 pieces, including customized vintage Gap jackets, tops, T-shirts, sweatshirts, and denim. Prices range from $58 for a pocket tee, to $128 for sweatshirts, $248 for denim, $298 for outerwear, and up to $498 for a leather jacket.
Gap x Atelier & Repairs launches globally at select Gap stores September 6.