Brand: GCDS

Season: Fall/Winter 2018

Key Pieces: This collection sees GCDS aka. God Can’t Destroy Streetwear intro new seasonal styles including a clean white wool top and vinyl-effect black puffer as worn by Fetty Wap in the images above. The thigh-high boots with GCDS stripes and branding as modeled by Kali Uchis pack one of hell of a punch and are guaranteed to have heads turning.

Buy: Via GCDS.com

Editor’s Notes: For FW 2018, GCDS has taken a step away from the somewhat confronting and unconventional campaigns of season’s past (like the SS18 video where Pamela Anderson is ‘killed’) and selected a theme that is less NSFW, yet still has an unsettling undertone.

Influenced by the ongoing conversation around artificially intelligent robots—notably CGI influencers—and their potential impact on society, GCDS’ Giuliano Calza has looked beyond the human world and into the cosmos for inspiration this season.

To bring the collection to life, the Milanese streetwear label tapped New Jersey-born rapper Fetty Wap and singer-songwriter Kali Uchis to feature in the campaign. Shot by the Spanish duo Hunter and Gatti at the National Sawdust in Brooklyn, a non-profit artist-led music venue, the images capture Wap and Uchis appearing robot-like in a “cosmic dream” as they don the highlight pieces from the new collection.

The collection encompasses outerwear, knitwear, accessories, footwear, and even jewelry in a color palette dominated by black, white, and red.

You can cop the collection now at GCDS.com and in select stores worldwide.

Words by Lucy Thorpe
Associate Branded Content Editor
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