Design
Where form meets function

As a part of its Acqua di Fiori fragrance campaign, Gucci has enlisted the help of 15 female illustrators to create designs around the themes of friendship, coming of age and femininity.

Calling upon a selection of artists from the UK, France, Kuwait, Italy, New York and more, each design reflects a sharp style and interpretation of the luxury brand and what its fragrance means to young women.

Among those commissioned is London-born Joy Miessi, whose distinct typography and designs have led the artist to work with the likes of Tate Modern and Vogue. Polly Nor’s designs, on the other hand, see two young friends decked in Gucci transforming into her signature demon caricature with the caption “when you’re alone with your best friend…”

Other noteworthy ones include Phoebe Collings-James’s watercolor images, tattooist Frances Cannon and her line-work drawings, and Nouri Flayhan’s sketch motifs.

The Gucci Bloom Acqua di Fiori fragrance is the second women’s perfume from creative director Alessandro Michele. Take a look at the images below and drop your thoughts in the comments.

In other fashion-related news, COS’ Spring 2018 capsule draws inspiration from Dorothea Rockburne. Check it out here.

Candice Nembhard is a writer and journalist based in Berlin.

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