Creative Director Alessandro Michele showed his Gucci Cruise 2020 collection in Rome last night with attendees A$AP Rocky, Elton John, and Harry Styles literally shining a light on the new wares with flashlights.
The collection, shown in the Capitolene Museum, spanned all kinds of eras with an influx of ’70s styling and references as disparate as Ancient Rome to Mickey Mouse. Speaking to WWD, Michele commented on his conflation of old and new and the importance of the Italian city to his collections: “I live in Rome and Rome lives in me, if you start from that perspective nothing is ancient and/or old, everything is contemporary, because everything is there.”
In lieu of Gucci’s now infamous severed head accessory, models were adorned with Gucci face tattoos, guitar cases, and golden diadems.
For men’s, there was intricate tailoring (with square shoulders and oversized shorts), camp collar short-sleeve shirts, cricket knits, tracksuits, dresses, and a draped and folded gown, styled as a Roma toga and worn with a new ’90s-style sneaker. The women’s collection spoke directly to recent political upheaval regarding women’s rights.
One of the T-shirts sported a “CHIME” graphic, referring to Gucci’s Chime for Change initiative which advocates for gender equality meanwhile another read “My Body, My Choice,” a popular feminist slogan from the ’70s. Amidst calls for women’s liberation, there was a recurring Mickey Mouse graphic, geometric handbag designs, animal prints (including a horse with leopard fur), feathers, jade tailoring, and madras-print dresses.
After the final look there was a performance from the face of Gucci’s Pre-Fall 2019 campaign, Harry Styles with Stevie Knicks.