In February, Gucci came under fire for a black polo neck sweater that was said to resemble blackface. The neck of the top featured what looked like a large red-lipped cutout that sat over the wearer's mouth, leading to instant denunciations for racist imagery.

Now, after issuing an apology, the luxury brand is launching a diversity-focused campaign called Gucci Changemakers, and it's being backed by Harlem legend Dapper Dan, who was among those criticizing the brand, one he had worked with.

On Instagram, Gucci explained that Changemakers will see the house funneling $5 million into a "Changemakers Fund" and $1.5 million into a scholarship program in North America. Elsewhere, Changemakers will feature "a global employee-volunteering framework" in which all 18,000 Gucci employees will be encouraged to take four days paid leave to volunteer in their local communities.

The moves are made with diversity and inclusion in mind, with the aim of "creating lasting social impact in our communities and within the fashion industry."

The Changemakers Council will select nonprofits to work alongside to help drive social change, and is built from members such as Dapper Dan, who noted on Instagram that it will "create meaningful impact for the Black community and fashion as a whole."

Dan continued, "It is imperative that we have a seat at the table to say how we should be represented and reimagined. Through our work together, Gucci is in a position to lead the overall industry toward becoming a better more inclusive one."

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.