Gucci's family of dive watches just welcomed a cool younger sister.

Meet the Italian house's new range of environmentally-minded timepieces, crafted from a rubber-like material made of "bio-based content" — a term that typically refers to material derived from renewable, natural sources. Per a press release, at least 46 percent of the bracelet and 65 percent of the case is comprised of this eco-minded content.

Components including the crown, buckle, and case back are made of recycled steel.

As for functionality, the watches — available at Gucci's website for $1,850 —  are water resistant up to 200 meters (20 ATM) and feature phosphorescent dials and markers for legibility.

Speaking of markers: ho-hum numerals won't cut it for Gucci, beloved for its playful, maximalist aesthetic. Instead of numbers, time is kept by stars and bees, emblems often incorporated into the house's other offerings.

With their rubbery, translucent build, bright colorways, and cheerful detailing, Gucci's bio-based accessories are kind of like the jelly shoe of dive watches — and we all know that jelly shoes are having a moment, thanks to fashion's obsession with the '90s and early 2000s.

With its new dive watches, Gucci proposes: how about wearing your nostalgia on your wrist?

What To Read Next

  • Image on Highsnobiety

    Fifty Shades of Sacai's Nike Cortez 4.0

    Sneakers
  • Image on Highsnobiety

    BAPE FW22 Unearths the Archives

    Style
  • Image on Highsnobiety

    Beyond the Black Mundane With Connor McKnight

    Style
  • Image on Highsnobiety

    Issey Miyake's Legacy Is Ironclad

    Style
  • Image on Highsnobiety

    Balenciaga’s Camo Crocs Don’t Hide That Ankle-Breaking Platform

  • Image on Highsnobiety

    Serena Williams Isn't Retiring — She's "Evolving Away" From Tennis

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.