Gucci Mane is having a busy month, to say the least. His upcoming album, Mr. Davis, is releasing soon (although it’s been delayed), and the artist has also said he’s currently working on a screen play.

In addition, he found time to be one of Highsnobiety magazine’s cover stars along with Playboi Carti. Now, Gucci Mane is going from wearing designer duds to making his first foray into fashion.

Sure, he’s already got collaborative products with Supreme and Reebok under his belt, but DELANTIC marks his first non-music entrepreneurial effort.

Born Radric Delantic Davis, the line’s moniker repurposes his middle name. Its inspirations tap into the rich subcultural history of East Atlanta, Gucci Mane’s trapping grounds, and numerous other places. A release from the brand says that “DELANTIC also stands for independence, as a business, as an aspiration, as a culture.”

He’s not alone in this venture, however. Gucci Mane is partnering with consultant Todd Moscowitz, music manager and Theory executive Austin Rosen, and Minya Oh—better known as Miss Info, established music journalist and partner in consignment sneaker shop Stadium Goods.

The creative direction is handled by the duo of Peter and Patty Chung, veterans for labels like Supreme, Stüssy, UNDERCOVER, and plenty of other reputable brands. The launch products will consists of 3 artist tees as part of an ongoing series called “Fan Fiction,” made by friends and fans of Gucci Mane. Check them out below.

“Fur Coat” by painter Kristofferson San Pablo

“Trap Holiday” T-Shirt by Pete & Patty

“Ankle Bracelet” by photographer Geordie Wood

Now check out all the covers of Highsnobiety Magazine Issue 15.

  • Photography: Jian DeLeon and Thomas Welch
Words by Jian DeLeon
Editorial Director

Jian DeLeon is the Editorial Director at Highsnobiety. He is based in New York.