Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

While we're still marinating over Reebok's recent announcement that Gucci Mane has joined the Reebok family, take a behind the scenes look at how his debut lookbook went down.

Gucci's partnership with Reebok stems from his lifelong relationship with the brand having grown up with the Workout Plus when he was younger, so it was only natural that he put his own take on it. We got a behind the scenes look at their first lookbook campaign debuting Gucci's very own Workout Plus sneaker.

No matter what Guwop gets involved in, he always manages to keep things lighthearted with a smile on his face. Check out the behind-the-scenes video above and peep Gucci's take on the Workout Plus.

  • VideographerThuan Tran
  • PhotographyJosh Sobel
We Recommend
  • First Look: Craig Green's Bright-Eyed Return to Paris
  • At Gucci, Demna Is So Over Oversized Clothes
  • Why Is Everyone So Upset About Demna Taking Over Gucci?
  • Will Demna Save Gucci?
  • At Gucci, No Creative Director But Many Fun Ways to Hold Bags
What To Read Next
  • Grandma’s Crochet Pattern on adidas’ Hottest Sneakers
  • adidas' Football-Flavored Skate Shoe Enters Its Most Classic & Luxe Form
  • Two Masters of GORE-TEX Footwear, One Chunky Boat Shoe
  • An Artful Nike Dunk, Decked Out in Handmade Harris Tweed
  • Can You Make a Parisian Souvenir Shop Cool? Pigalle Says, Yes
  • Slawn and HUGO Unveil New High Octane Collab In London