Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

While we're still marinating over Reebok's recent announcement that Gucci Mane has joined the Reebok family, take a behind the scenes look at how his debut lookbook went down.

Gucci's partnership with Reebok stems from his lifelong relationship with the brand having grown up with the Workout Plus when he was younger, so it was only natural that he put his own take on it. We got a behind the scenes look at their first lookbook campaign debuting Gucci's very own Workout Plus sneaker.

No matter what Guwop gets involved in, he always manages to keep things lighthearted with a smile on his face. Check out the behind-the-scenes video above and peep Gucci's take on the Workout Plus.

  • VideographerThuan Tran
  • PhotographyJosh Sobel
We Recommend
  • For Ultra-Luxe Baby Strollers, Loro Piana, Gucci & Dior All Depend on This Low-Key Label
    • Style
  • Top Off Your 'Fit With Our Favorite Knitwear Pieces
    • Style
  • Gucci’s Blondie Bag Steals the Show… Again
    • Style
    • sponsored
  • The Best Luxury Sneakers to Buy Right Now
    • Sneakers
  • Is Alessandro Michele's Valentino 'Too Gucci'?
    • Style
What To Read Next
  • Nike's New '00s-Flavored Running Shoe Is Also Shockingly Affordable
    • Sneakers
  • Inside the 700-Page Book Breaking Down 250 Years of Birkenstock Brilliance (EXCLUSIVE)
    • Sneakers
  • Nike's Revived Soccer Shoe Wants to Be a Dress Shoe So Bad
    • Sneakers
  • 'Squid Game' Sneakers Should Not Go This Hard
    • Sneakers
  • Nike's Skate-Ready Classic Becomes a Literal Golden Boy
    • Sneakers
  • Tokyo, Are You Ready for LA’s Rowdiest Streetwear Label?
    • Style