Gucci remains committed to supporting Italian and international cultural heritage. This month, the fashion house shares its menswear Pre-Fall 2019 lookbook, shot by filmmaker Harmony Korine at two UNESCO World Heritage Sites.
The archaeological parks of Herculaneum and Pompeii are seen as backdrops for the campaign, as Gucci’s new seasonal menswear styles are showcased through the contemporary lens of Korine. The label intends to preserve and promote these two ancient Roman cities by sharing their historical significance with new generations.
You can get a look at Herculaneum and Pompeii, and of course Gucci’s Pre-fall 2019 menswear collection, by scrolling through the gallery above. Then, take a closer look at the details in the collection below.
Up next, channel your inner babushka with these A$AP Rocky-approved Gucci hoods.
- Photographer: Harmony Korine
- Art Director: Christopher Simmonds
- Looks shot in Herculaneum Courtesy of the Ministry of Cultural Heritage and Activities – Archaeological Park of Herculaneum: 7, 9, 15, 21, 25, 32, 34, 38, 39, 42, 44, 49, 56, 58, 61, 64
- Looks shot in Pompei Courtesy of the Ministry of Cultural Heritage and Activities – Archaeological Park of Pompeii: 1, 2, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20, 22, 23, 24, 26, 27, 28, 29, 30, 31, 33, 35, 36, 37, 40, 41, 43, 45, 46, 47, 48, 50, 51, 52, 53, 54, 55, 57, 59, 60, 62, 63, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76
