Berlin might not seem like the most luxurious destination on the planet, but given that the city was essentially frozen in time between 1961 and 1989, it's a pretty fitting location for Alessandro Michele's new, ’70s-tinged vision of Gucci.

The luxury house's Spring 2016 campaign is shot on location at some of the German capital's Cold War-era spots, and sees a troupe of youthful models decked out in the brand's flamboyant, vintage-themed pieces, while clutching peacocks and riding on skateboards (as you do).

Michele's eccentric, quirky, bombastic revamp of Gucci has been a joy to behold (the brand's CEO recently boasted that not a single piece of Michele's collections would be marked down in sale season), and Glen Luchford's photoshoot only adds to the visual feast that the once-floundering Italian house has been serving up of late.

For more Gucci goodness, take a look at the lookbook for its Cruise 2016 collection.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.