Gucci is facing criticism following its inclusion of straightjackets in its Spring/Summer 2020 show at Milan Fashion Week this weekend. During the presentation, model Ayesha Tan Jones held up their hands to reveal the words "Mental Health Is Not Fashion" inked across both palms.

Jones followed the runway protest with an accompanying statement posted to Instagram. "The stigma around mental health must end," it began, before moving on to address the statistics of mental health issues within LGBTQIA+ and minority communities.

"As an artist and model who has experienced my own struggles with mental health," Jones continued, "it is hurtful and insensitive for a major fashion house such as Gucci to use this imagery as a concept for a fleeting fashion moment." The post also dissects the use of straight jackets in mental health institutions and goes on to dub the luxury brand's choice as "vulgar, unimaginative, and offensive."

Scroll through the Instagram post below to read the statement in full.

In a statement obtained by Business of Fashion, Gucci said that creative director Alessandro Michele had designed "blank-styled" clothes intended to make a point about fashion and self-expression. Those included in the show were "the most extreme version of a uniform dictated by society and those who control it" and will not be sold in stores.

Earlier this summer Gucci hired its first-ever global head of diversity, equity, and inclusion. The hire was made after it pulled a controversial $890 polo neck sweater from its stores and issued an apology as its design carried a resemblance to blackface.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.