Alessandro Michele unveiled Gucci's Spring/Summer 2023 collection at Milan Fashion Week earlier today – and it was wild, if not a little creepy.

Located at the house's Gucci Hub headquarters, what was expected to be a memorable affair thanks to a series of teasers posted to Instagram beforehand proved to be accurate, as Michele delivered another exemplary showcase of his meticulous excellence.

Titled "Gucci Twinsburg," the show played with the idea of reflections, examining our conceptions of reality, and self (pretty imposing stuff for a Friday afternoon). The brand's latest Instagram post features an animation of Rorschach tests captioned "What do you see? Do you see what it is?", a rather on-brand premise for a house that once referenced the teachings of Sigmund Freud and Jean Baudrillard in an advertising campaign.

Lately, the Gucci-verse has been on a tear, dropping a third collection with The North Face and releasing a Shining-inspired campaign film, complete with creepy twins and a typewriter. Add in adidas x Gucci, Gucci x Oura, and Harry Styles' "Gucci HA HA HA," and 2022 is shaping up to be a landmark year.

What To Read Next

  • Image on Highsnobiety

    READYMADE & Denim Tears' Collab Is Too Cozy

    Style
  • Image on Highsnobiety

    Balenciaga SS23 In a Mud-Shell: Dystopian Bella Hadid, Fake Babies, & Arm Bags

    Style
  • Image on Highsnobiety

    Margiela & Reebok Jog Our Memory With Fresh Sneakers

    Sneakers
  • Image on Highsnobiety

    This Slinky Dress Was Literally Sprayed Onto Bella Hadid's Body

    Style
  • Image on Highsnobiety

    Kanye West Finally Became a Balenciaga Model

    Style
  • Image on Highsnobiety

    After Blankets & Jackets, Nike’s Big Swoosh Gets in Its Fur Bag

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.