gucci-the-shining-campaign-collection-kubrick (3)

Gucci doesn't shy away from excess — in fact, Alessandro Michele's luxury house revels in it, spinning the phrase into a term of endearment. So, it ought to be utterly unsurprising that when Gucci set out to recreate a handful of iconic scenes from Stanley Kubrick's legendary filmography, it didn't cut a single corner.

Unforgettable moments from standouts like The Shining, A Clockwork Orange, 2001: A Space Odyssey, and even Kubrick's early-years period piece, Barry Lyndon are all directly referenced and reimagined with a Gucci spin.

And don't think this is a mere homage: Gucci partnered with Warner Bros., the distributor of the Kubrick's movies being alluded to in this campaign save for 2001 (a Turner joint), to create images that faithfully reframe shots from the films.

From The Shining's terrifying twin girls to the brutal droogs of Clockwork Orange and even the masked party from Eyes Wide Shut, Gucci spared no expense in bringing the scenes to life as only Gucci can.

And, of course, it also situated plenty of Fall/Winter 2022 collection "Exquisite Gucci" items and models into the photos.

Your Highsnobiety privacy settings have blocked this Tiktok.

Especially with the models, the integration is rather seamless.

There are some lookalikes cast to imitate the actors and, especially with the Wendy and Danny Torrance stand-ins, they're pretty bang-on and only serve the heighten the fragmentation of the familiar.

We recognize the horrifyingly empty hallways of The Shining and 2001's rotating corridor, but the presence of Gucci's fresh-faced, fashion-forward models unsettles the eye, by design.

Of all the Kubrick films pictured in the campaign, you'd think that the Barry Lyndon snaps would most seamlessly integrate with Michele's borderline baroque Gucci garments but the creative director's retro-chic design inclinations creates some pretty complementary juxtaposition with sets from The Shining, 2001, and Eyes Wide Shut.

Though, there's also some intentionally jarring mash-ups, especially with the adidas x Gucci clothing, that make for some playful clashing.

This organic-inorganic dreamlike hybridization is all intentional, according to Michele.

"Kubrick was, in essence, a real sculptor of genres: the 'cross-genre' director, ahead of his time," Michele said in a lengthy note that accompanied the Exquisite Gucci campaign. "His ability to build stories that exceed significance, crossing borders and setting labels on fire, has always been deeply inspiring to me."

"As an act of love, I decided to re-inhabit Kubrick’s films. I took the liberty of disassembling, blending, grafting and reassembling them. Sticking to my creative praxis, I seized those movies, re-semanticizing them, populating them with my clothes. The past explodes into the present."

  • ThanksUniversity of the Arts London, home of the Stanley Kubrick Archive, Warner Bros. Consumer Products, and the Stanley Kubrick Film Archives
  • © & ™ Turner Entertainment Co2001: A SPACE ODYSSEY and all related characters and elements
  • © & ™ Warner Bros. Entertainment IncA CLOCKWORK ORANGE, BARRY LYNDON, EYES WIDE SHUT, THE SHINING and all related characters and elements
  • Replica Costume CurationMilena Canonero and Charlotte Walter
We Recommend
  • crossbody bag side bag
    Storage Wars: 18 Crossbody Bags to Store Your Daily Essentials
    • Style
  • Image on Highsnobiety
    Thanks to the Samba, the Gazelle Is Shining
    • Sneakers
  • gucci mask sunglassess
    Gucci Gives in to Technical Temptation With Its Mask Sunglasses
    • Style
  • gucci rubber sandals
    Gucci's Horsebit Now Comes in Rubber
    • Style
  • Image on Highsnobiety
    Gucci Alum, Simone Bellotti, Gets Bally Top Job
    • Style
  • Image on Highsnobiety
What To Read Next
  • Dua Lipa wears a beige scarf, coat, Yankees hat, PUMA Palermo sneakers, and black Hermes bag
    Dua Lipa's Hermès Bag Works Overtime
    • Style
  • Models wear VERDY & McDonald's collaborative merch
    VERDY x McDonald’s Is Worth a Trip to China
    • Culture
  • stussy nike air flight 89
    Stüssy & Nike's New Shoe Is Cold...Blooded
    • Sneakers
  • stussy nike air flight 89
    Stüssy’s Next Nike Is One Wild Flight...Sneaker
    • Sneakers
  • Greta Gerwig's red carpet look at the 2023 Gotham Fashion Awards, including a white blazer, white shirt, silver belt, and white skirt
    Greta Gerwig’s Croissant Belt Is Metallically Delicious
    • Style
  • adidas' OZTHEMIS 1.0 sneaker in a yellow, black, and white colorway
    adidas' OZTHEMIS Shoe Is So Insane, It Looks AI-Generated
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.