Gucci has been pushing the boundaries of collaboration this year. Notable ventures include gaming, tapping 100 Thieves for a capsule collection, partnering with The North Face for another co-branded range, staging a show on Hollywood Boulevard, and creating a "hacking" with Balenciaga, a rumored collab with adidas, and a limited-edition Xbox – a pretty impressive selection, to say the least.

Your Highsnobiety privacy settings have blocked this Twitter post.

There's no doubt that Gucci is always looking to expand its brand universe, and for its latest collaboration, the luxury label has tapped Superplastic.

Revealed on the Superplastic Twitter and Instagram profiles, the account wrote "welcome to tha fam" and shared a visual with the two brand's logos. No other information was included, leaving fans excited in the comment section.

Your Highsnobiety privacy settings have blocked this Instagram post.

For those unfamiliar, Superplastic has created two figures – Janky and Guggimon and is the world's premier creator of designer toys and apparel. Founded by Paul Budnitz, who also founded Kidrobot, the company is focusing on creating virtual and synthetic superstars and giving them their own identity.

The label has previously collaborated with names including J. Balvin, Rico Nasty, Fortnite, Gorillaz, and so on, with plenty more on the way.

It remains to be seen what the Gucci x Superplastic partnership will entail, but we're expecting a collaborative figure and potentially, even something digital such as an NFT or a game. Knowing Gucci, the budget is big and the vision is even bigger.

Stay tuned as more information surrounding the collaboration surfaces.

We Recommend
  • gucci fw24 mens accessories details
    Everything's Gucci: Detailed Looks at FW24's Accessories
    • Style
  • Vintage Gucci bags & trunks for sale at auction
    The End of Gucci Vault Is the Start of Something Beautiful (EXCLUSIVE)
    • Style
  • Gucci x Barbour FW23
    Barbour & Gucci Made Deadstock Beautiful Again
    • Style
  • A$AP Rocky Highsnobiety Magazine Cover
    'Handsome' Skin, Flower Grillz & Gucci Braids: A$AP Rocky's Best Beauty Moments
    • Beauty
  • kendall jenner bad bunny gucci
    Forget IG — Kendall Jenner & Bad Bunny Make It Gucci Official
    • Style
  • Image on Highsnobiety
What To Read Next
  • awake ny jordan air ship sneaker
    Awake NY's Jordan Sneaker Is Ready for Landing
    • Sneakers
  • bottega veneta fw24
    Bottega Veneta Winter '24 Is Pure Genius
    • Style
  • solange knowles fashion week outfits
    In Solange's Insanely Cool Style We Trust
    • Style
  • new balance 1000 sneaker 2024
    New Balance Is Back With Another Solid Sneaker Revival
    • Sneakers
  • HS x Cetaphil
    Cetaphil & Highsnobiety Bestow A Self-Care Sanctuary Amid Fashion Week
    • Beauty
    • sponsored
  • HOKA Elite Terrain System Clifton L Suede
    HOKA’s New Sneaker Isn’t Like Other HOKAs
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.