It's Gucci, baby!

To celebrate 100 years, Gucci headed to Los Angeles and blocked out all of Hollywood Boulevard to put on its anticipated Love Parade show.

Of course, in true Gucci fashion, it was major. There were lights, there were cameras, and there was action. The audience included friends of the house such as Billie Eilish, Awkwafina, Gwyneth Paltrow (in her iconic red velvet suit!), James Corden, Paul Mescal, and so on, and it wasn't just the crowd that was celebrity-filled – the runway was, too.

Jared Leto, Macaulay Culkin, Phoebe Bridgers, St. Vincent, and Steve Lacey were among the stars that walked the show. Stars on the avenue of stars. Very poetic.

Your Highsnobiety privacy settings have blocked this Instagram post.

As for the clothing, Alessandro Michele debuted a collection that exuded sexy. '70s-inspired suits, Hollywood Glamour gowns, a nod to Americana through various cowboy hats, and luxury sex toys are only some of the elements that were incorporated into the huge show. The butt plug necklace, latex, and see-through lace added an element of erotica to the collection and reminded us of the label's seductive nature.

Originally set out to become a costume designer, Michele's love for Hollywood makes sense. The collection was the perfect combination of costume-like pieces that scream Gucci, together with more simple pieces and accessories that brought the collection back to reality.

Your Highsnobiety privacy settings have blocked this YouTube video.

After two years of virtual shows, the Gucci Love Parade was everything we needed and more, and created huge FOMO for those of us who weren't able to experience the show in-person. I mean, when will you ever see a brand block out all of Hollywood Boulevard? To be honest, I didn't even know that was possible until Gucci absolutely blew my mind today.

The show might have been too eclectic and crazy for some, but it is the definition of post-pandemic fashion, and it is exactly the energy we need to breathe new life into fashion after a year behind screens. Bravo Alessandro, bravo.

We Recommend
  • Gucci Cruise 2025: Classy, Sassy & Resolute
    • Style
  • Sabato De Sarno's Gucci Is Gucci at Its Chicest
    • Style
  • Everything's Gucci: Detailed Looks at FW24's Accessories
    • Style
  • The End of Gucci Vault Is the Start of Something Beautiful (EXCLUSIVE)
    • Style
  • Cold Winters Call For Flappy-Eared Trapper Caps
    • Style
What To Read Next
  • New Balance's Sleek Gym Shoe Stands on Barefoot Business
    • Sneakers
  • Dior's Giant Skate Shoes Are Wonderfully Beefy (& Lewis Hamilton-Approved)
    • Sneakers
  • Patta x Stüssy Is a Family Affair & Beyond (EXCLUSIVE)
    • Style
  • Kawhi & New Balance Cooked Up a Shockingly Beautiful Basketball Shoe
    • Sneakers
  • HOKA's Most Stylish Hiker Went Full-On Dad Shoe
    • Sneakers
  • How Many Pants Is Too Many Pants?
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.