Pleasing, Harry Styles' beauty and lifestyle brand, just launched a new collection of nail polish and apparel celebrating flora, fauna, and fertility.
Aptly titled "Pollinators," the range is an ode to the new beginnings that spring symbolizes — particularly the wildlife that blooms in Hampstead Heath, the pastoral North London neighborhood where Styles himself resides.
According to Pleasing's Co-Creative Director Harry Lambert, the new collection is all about "the mania of spring and summer": bees pollinating flowers, birds flitting about, rabbits mating in verdant fields. For many species, warm weather signals mating season — this goes for humans, too, whose summer flings tend to heat up as temperatures climb.
Paying homage to the season's seductive, spontaneous energy, Pollinators introduces five new nail polishes spanning nature's lush, summertime color spectrum. A sampling: Pond Goo, a slime-y green; Live Laugh Lilac, a royal lavender; and Peachy Cheeks, reminiscent of orange snapdragons. These shades are reflected in the collection's accompanying line of apparel, a classic hoodie and T-shirt emblazoned with Pleasing's logo.
Molly Hawkins, the brand's other creative half, expands on the infectiously optimistic lookbook promoting the launch: "Harry [Lambert] wanted to play around with the idea of a manic smile, which really resonated with the team. I was pregnant at the time with my second baby in two years... the over-enthusiastic smile reminded me of how relentlessly optimistic one has to be to fall in love or to have children," she explains. "Like you’re smiling, but you’re kind of white-knuckling it, too."
Speaking of new beginnings, Lambert and Hawkins hint at plenty of newness in the Pleasing pipeline. "We are so excited for the rest of the year and 2024. There are a lot of 'firsts' for Pleasing," the duo share. "Our motto on the team is 'Pleasing, never perfect,' to remind us to keep striving to better, no matter how happy we are with what's going on at the moment."
Pollinators by Pleasing launches online at 12 p.m. EST.
