The Internet Already Has Hot Takes on Harry Styles' Pleasing
Harry Styles's newly launched beauty brand, Pleasing, is hardly one day old and already generating hot takes aplenty.
In case you somehow missed the news: the former One Direction frontman officially unveiled his very own cosmetics imprint, rumors of which began circulating earlier this year after fans uncovered a trademark for "Pleased As Holdings Limited," filed by Styles and his assistant, Emma Spring.
The line launched for pre-order with a series of pearlescent nail polishes and two skincare products: a serum and a de-puffing under-eye roller.
Naturally, Styles's enthusiastic fanbase is thrilled. Comments on Pleasing's Instagram — specifically, a post officially sanctioning Styles as the brand's founder — are nothing short of effusive: "EVERYONE SCREAMED," one top comment reads.
On Twitter and YouTube, those quick enough to snag product at Pleasing's Los Angeles pop-up have been sharing first reviews of the range.
"I think the white is my least favorite; it's pretty streaky," one YouTuber confessed of "Perfect Pearl," adding that her favorite shade of the bunch is "Inky Pearl" finished with a coat of "Pearly Tops."
Others are taking to TikTok with opinions on the brand.
A cosmetic chemist named Javon Ford pointed out that Pleasing's serum comes in a half-ounce bottle (most serums are sold by the ounce), priced at $35. "Nothing in the formula is really special enough to justify the price point...definitely not worth $70 for one ounce," he said.
Another user humorously raised issue with Pleasing's $65 nail polish set, a pain point some of Styles's younger fans have posted about on social media.
Highsnobiety has reached out to Pleasing for a test drive of the products, so you'll have to watch this space for our definitive review of the line.
